iPic Theaters is also the only 100% first-run luxury circuit growing in double digits concentrated in the nation's Top 10 DMAs. IPic Now! is the only program produced and filmed by the circuit itself with entertaining editorial content and iPic host, Casey Messer. "Affluents are the heavy lifters and the uber shoppers in the consumer economy representing 50% of the nation's income and 40% of all consumer spending," according to Luxury Report, 2014, Unity Marketing, 2014. Significant research supports that the affluent demographic is proven to be first adopters of new technologies, new consumer goods and fashion trends. Additionally, with a community of nearly half a million socially engaged followers, iPic members and guests are a median age of 33 years old and have a HH income of $180K. With more than 1 million brand-loyal members and more than 4 million guests annually, iPic Media and iPic Now! will reach affluent super-influencers in all three core demographic segments: Millennials, Gen X and Boomers. Darryl Leversuch, VP of Technology at iPic Theatersīy implementing a seamless, feature and benefit-rich, integrated system, iPic has a complete solution that meets their exceptional movie-goer experience demands.IPic Entertainment Redefines In-House Cinema Marketing with the Launch of iPic Media. Vista wanted to hear what we were looking for to make their F&B product viable in our environment, and they were able to deliver a system with many of the new developments that we needed, to make it work.
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What made Vista F&B desirable for the iPic concept is that we’re not purely a cinema and not purely a restaurant so we need a POS solution that can give us full functionality in both.
Most importantly, Vista’s enhanced F&B functionality catered to cinema eateries, and with its added functionality for tabs, table layouts, and mobility via tablets, iPic’s choice of Vista, aligned completely with their mission. Further, iPic’s multi-tier loyalty programme allows their customers to earn benefits across all areas of their experience. IPic Theaters chose to transition to Vista F&B for several reasons they benefit from having seamless integration with Vista Cinema, F&B, Head Office management, Loyalty, and other modules.
It’s a wonder they ever go home! Guests can also continue their tab back at the bar for post-movie drinks or snacks. Just like Vista’s Point of Sale, the hundreds of iPads allow guests to customise their orders and enjoy gourmet food delivered directly to their reclining seats. In addition, guests are able to engage with iPic’s innovative technology by using its Vista-integrated self-service customer-facing tablets. The ‘Premium Plus’ seating area boasts an even more extravagant guest experience via complimentary pillows, blankets, and popcorn. The Premium seating area in each auditorium allows customers to bring food or drinks to their seats to enjoy during the movie. All such service features are centrally configured in Vista software.Īt iPic’s Westwood location, there are six luxurious auditoriums and an additional bar and restaurant venue ‘upstairs’. IPic promises that customers will receive their food within 30 minutes and their staff easily utilise functionality such as the ability to apply comps, discounts, and scheduled deals, (Happy Hours for example). This, along with multi-kitchen print routing, results in comprehensive operations in the Tanzy Restaurant, Tanzy Express, Salt Bar and in-theatre dining auditoriums. Modifiers, features, and options are used in both restaurant and bar. IPic is renowned for its fine dining, and has an extensive menu of items. Each is able to quickly take orders from customers – including by utilising the stunning graphic table layouts within Vista F&B.
Walk through the foyer and you’re welcomed by the contemporary décor of the Tanzy Restaurant and Salt Bar – and the cool, efficient service provided by iPic’s team.
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These kiosks showcase Vista’s newly enhanced software that fills up the screens with movie trailers, customisable advertisements, and an interactive ticket purchasing experience. When iPic’s movie-goers first walk into the Westwood theater, they are instantly dazzled by the larger-than-life full-screen customer kiosks by the front entrance. After adopting Vista F&B at its Mizner Park, Florida and new Westwood, California locations, it was an easy decision to migrate all of iPic’s sites to Vista F&B. Building on that experience, iPic also recently chose to switch its enhanced Food and Beverage (F&B) operations to Vista. IPic Theaters uses Vista software for Vista Cinema, Loyalty, and custom website solutions.
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